Further exploring the idea of editorial photography, e&b pursued some local businesses with the idea of being on “assignment”. The shots were done primarily for portfolio build and to be used by the businesses for advertising purposes.
Our first victim was Ici, an ice cream boutique located in the Elmwood district of Berkeley. Ici’s claim to fame is it’s ever changing lineup of seasonal ice cream that’s hand made on location. Mary Canales, one of the owners, brought her sweet expertise from Chez Panisse, a popular restaurant in the Gourmet Ghetto of Berkeley, California. Ici ice cream has been written up any several publications ranging from Vogue to Edible East Bay. Popularity of this small establishment is through the roof. On any given evening one can see a line emerging from the shop and easily carrying on for a block. Ice cream flavors are off the wall but regardless of your past ice cream experience going out on a limb at Ici is never regretted.
Working with the team at Ici was fun and productive. Being able to shoot behind the scenes gave us new found respect for the art of making fresh ice cream on a daily basis. We look forward to an on going relationship with Mary Canales and her establishment.
Thanks,
e&b